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Switched-On Rock
''Switched-On Rock'' is an album of instrumental cover songs, popular songs from the mid-to-late-1960s, performed on the Moog modular synthesizer in an exaggerated electronic style. It was one of a spate of albums which capitalized on the success of 1968's ''Switched-On Bach'' by Wendy Carlos. ''Switched-On Rock'' was produced by Norman Dolph who also wrote the liner notes. Dolph worked in the studio with colleagues Kenny Ascher and Alan Foust; they billed themselves as the Moog Machine for this and one more project. The album reached number 170 on the Billboard Top 200.〔(【引用サイトリンク】title=Charts and Awards )〕
==Background==
Norman Dolph joined Columbia Records in 1964. As a marketing executive, he focused on recording projects aimed at the youth market. In 1967 he paid for the recording session of the album ''The Velvet Underground & Nico'', and he helped engineer it.
After the 1968 album ''Switched-On Bach'' was seen to sell 500,000 copies, a number of albums were made to satisfy this new demand for synthesizer music. Wendy Carlos followed up ''Switched-On Bach'' with ''The Well-Tempered Synthesizer'' in the classical music category. Popular albums such as ''Switch-On Bacharach'', ''Switched-On Country'', ''Switched-On Santa'', ''Switched-On Gershwin'', ''Moog Power'' and ''Music to Moog By'' were produced by others.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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